When Espresso Road’s new owners purchased the company, they acquired recognised brands of high quality espresso machines, coffee grinders and accessories. The existing website they inherited was outdated and failed to reflect the premium nature of the business and products. Most existing business was with retail outlets, so a refreshed online presence was required to engage with the growing domestic coffee machine market.
Using a Woocommerce online store on a hosted WordPress site, CubeMedia delivered an elegant new website with a clean visual appeal to best showcase Espresso Road’s range of quality products to both retail customers and consumers. Existing customers are now able to login when they re-visit the website and can immediately access the most relevant products and consumable for their coffee making requirements. Online blog posts and promotional material was encouraged and well presented to enhance engagement with customers and improve SEO to drive awareness and web traffic.
SERVICES & SOLUTIONS PROVIDED
Website design, Website hosting, Online presentation strategy, SEO optimisation, Graphic design, Online Store, Customer registration & login
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