In today’s digital world, your website is often the first impression potential customers have of your business and as such, is one of the most important tools in your digital marketing arsenal.

It’s critical that your website is designed with the visitor in mind and focused on the outcomes you are wanting to achieve. A high-performing website isn’t merely about having an attractive design – it’s also about engaging content, strategic calls-to-action and key elements that customers need to help them on their journey. By learning how these web elements can convert visitors into loyal customers, you’ll have the knowledge needed to make your site work for you as a powerful marketing asset.

Here we explore 7 key elements that should be included on every website designed for conversions

1. Visually appealing website design

A website’s design is one of the first things that a visitor will notice and let’s face it – people are visual creatures. We are drawn to things that look good and we are put off by things that don’t. That’s why having a clean, user-friendly design is so important if you want to engage the visitor and encourage them to explore further. A website that is cluttered, with a confusing layout, will repel visitors and send them elsewhere. First impressions are important, and a well-designed website is essential for making a good one.

2. Easy, user-friendly navigation

The last thing you want is for potential customers to click away from your website because they can’t find what they’re looking for – so make sure your navigation menu is easy to use! Organise your pages in a way that makes sense, use drop-down menus sparingly and do not overwhelm visitors with too many options. Stick to simple, straightforward language so that anyone who lands on your site will be able to quickly find what they need. 

3. A compelling value proposition

Start by grabbing a visitor’s attention with a compelling headline that accurately reflects your offering and is relevant to what they are looking for. Support this with an outline of what your business does in a way that grabs their attention and makes them want to learn more. This is where you start building trust with potential customers by demonstrating that you understand their needs and can provide them with the perfect solution. Your value proposition should be clear, concise, and persuasive. It should immediately capture their attention and make them want to learn more about your product or service.

4. Clear call to action

A “call-to-action” (or CTA) is simply an instruction telling people what they need to do next: sign up for your newsletter, buy a product, call for a consultation, request a quote etc. If they don’t know what they need to do next, chances are they won’t do anything at all. Your CTAs should be clear, direct, and easy to understand so that there’s no confusion about what the next step is. Make sure your CTAs are also placed prominently on each page so that they’re impossible to miss – after all, if people can’t find them, they can’t take action on them! 

5. Social proof

People are more likely to trust a product or service if they see that others have had a positive experience with it. That’s why social proof is such an important element of any website that wants to convert visitors into customers. Testimonials from past happy customers are crucial for building trust with potential customers who are on the fence about doing business with you. Include customer testimonials, reviews, and ratings on your site to show potential customers that others have had success with your product or service.

6. Persuasive copywriting

Copywriting is the art of persuasion, which means it’s incredibly important if you want people to take action on your website (such as buying something from you). The best copywriters understand how to craft headlines, product descriptions, calls-to-action, and more in a way that will get people interested in what they’re offering and compel them to take the desired action. If you’re not confident in your copywriting abilities, it’s worth hiring someone who can help ensure your site’s copy is effective. Conversion rates will thank you! 

7. Fast load times

We live in a fast-paced world where we expect things to happen instantaneously—and that includes website load times. If potential customers have to wait more than a few seconds for your site to load, chances are they will get impatient and click away before they even have a chance to see what you have to offer. Make sure you optimise your images and other elements on your website so that it loads quickly and smoothly on all devices… otherwise, you risk losing visitors (and potential customers) before they even get a chance to stick around. 

Creating a website that converts visitors into customers is essential for the success of any business. Luckily, it’s not as difficult as it may seem. By including the seven ingredients we’ve outlined, you can create a website that will turn browsers into buyers. If you need help putting these principles into action or designing a website that meets your specific needs, our team at CubeMedia is here to help.

Contact us today and let us show you how easy and affordable it is to have a website that works for you.